Video streaming proved popular during the Olympics

Video streaming proved popular during the Olympics

The demand for enhanced connectivity could rise as a growing number of households and individuals are tuning into online broadcasts and using video streaming for events such as The Olympics.

The BBC Sports online pages attracted a record 55 million visitors during the Olympic Games, with 106 million online video requests being made from devises all over the world. The BBC also reported that two million people downloaded the BBC Olympic smartphone app.

3 August was the busiest day, with traffic peaking when Bradley Wiggins won his cycling gold medal. In terms of video streaming, the most popular events were the men’s tennis final, featuring Andy Murray, with 820,000 downloads, while Usain Bolt winning the 100 metres sprint final was another popular online video.

A large number of the people streaming these online videos would have been doing so for the first time and will continue to use streaming services in the future as a result.

BBC Future Media’s general manager for news and knowledge, Phil Fearnley, said: “Our aspiration was that just as the Coronation did for TV in 1953, the Olympics would do for digital in 2012.”

The fears before the Olympics that the internet in the UK might struggle to cope with the extra traffic were also unfounded. However, it was only those with reasonably fast internet connections that were able to take advantage of online video streaming and other such services.

There may well now be a surge in interest in improving connectivity to ensure that more people have access to online services for future sporting and cultural events.

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