UK consumers slow to take up cloud computing
UK consumers slow to take up cloud computing
New research from consultancy firm KPMG has found that whilst UK consumers are amongst the fastest in the world to adopt new technology, they have been slow to take advantage of cloud computing.
A number of big-name firms such as Google, Apple and Microsoft have now released cloud storage options. These solutions allow people to store music, documents, images and other files on remote servers and therefore access them from anywhere.
KPMG conducted a global survey of 9,600 consumers aged between 16 and 65. It found, surprisingly, that people in the UK have been amongst the slowest to get on board with cloud computing, despite the advantages it can offer. Just 53 per cent of UK respondents said they use cloud storage, compared with an overall average of 65 per cent.
This is despite the fact that the UK has typically moved quickly with other technologies. For example, people in the UK are much more likely to shop online and book flights and holidays over the internet than those in the US and other countries.
Half of those surveyed overall said being able to access their files when using cloud computing was a concern and a similar number identified issues around security and privacy. However, two-thirds said being able to access data on a mobile device was a key benefit.
KPMG's European head of technology Tudor Aw said: "The report shows that consumers' concerns over privacy and data security have increased over the last few years and companies across all sectors need to take this concern seriously.
"Whether its retailers or banks, consumers want transparency as to what companies do about data security and they want third parties to certify this security."
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