Google: Cloud adoption still growing

Google has revealed its predictions for cloud computing in the coming years, with the company expecting adoption of the technology to continue rising quickly.

Barak Regev, Google's cloud head for Europe, the Middle East and Africa, stated that the speed at which consumers are moving data to the cloud is increasing.

With enterprises also increasingly using the cloud for flexible, affordable storage it seems likely 2015 will be another big year for cloud computing.

Speaking at the Bloomberg Enterprise Technology Summit in London. Mr Regev described the adoption curve as "extremely accelerating" and stated that Google is seeing it come from a variety of companies.

The specialist added that he believes the cloud is "bigger than any market out there if you think about the potential for adoption - even bigger than the advertising market".

According to data from Synergy Group, Google had only five per cent of the cloud market during the second quarter of the year. The technology giant is lagging some distance behind other cloud providers such as Amazon, Microsoft and International Business Machines Corp.

Amazon recently used a blog post to announce a simplification of its pricing policy for some of its cloud computing products, which many took as a sign it sees Google as an increasingly important rival in the field.

Ed Byrne, the chairman of Copper.io, a cloud developer tools company and AWS customer, told Wired he believes the move was "obviously" a reaction to Google's growing strength in the cloud sector.

He added that the changes mean his company will be able to remain with Amazon for their cloud services rather than moving to Google as it had been considering.

Earlier in the year, Google cut its cloud computing prices by 30 per cent in an attempt to lure customers away from Amazon.

Businesses looking to move services into the cloud should evaluate the performance of their existing network and consider setting up a leased line or MPLS network.