Cloud analytics market to grow 26 per cent by 2019, report predicts

Data analytics and cloud computing, two of the hottest IT trends of the moment, are combining to fuel impressive growth in the cloud analytic market, new figures have suggested.

Cloud analytics has emerged from the integration of cloud computing and data analytics solution. It also acts as a service model, where data analysis takes place and is provided through public or private cloud. According to a report entitled 'Global Cloud Analytics Market 2015-2019' by ReportsnReports.com, the market is expected to post a compound annual growth rate (CAGR) of 26.29 per cent over the next four years.

The growth comes in the age of big data, in which organisations of all shapes and sizes have a huge amount of data at their disposal. This in turn has made it virtually impossible for businesses to store and analyse all of this data, therefore driving them into the cloud where they can access potentially limitless compute power.

Moreover, software-as-a-service is also a key tool within the data analytics process, with companies calling upon bespoke software to enable them to make sense of their mounds of data. This is why cloud computing and analytics have become so intrinsically interwoven.

The report points to the way firms are tracking social media traffic engagement and statistics, in order to understand customers and provide customised services.

The study covers the Americas, and the APAC and EMEA regions; it also covers the Global Cloud Analytics market landscape and its growth prospects in the coming years. Furthermore, the research includes a discussion of the key vendors operating in this market.

Businesses looking to move services into the cloud should evaluate the performance of their existing network and consider setting up a leased line or MPLS network.