Audiencerate request processing speed boosted by AWS

Audiencerate works to bridge the gap between data providers and brands, with the aim of helping marketing departments run more effective campaigns with reliable and targeted data. While one side of the business is dedicated to the monetisation of data, the other provides targeted data to marketers to help them target audiences more effectively.

To help the company effectively balance both sides of the business, Audiencerate relies on Amazon Web Services (AWS) to provide 100 per cent of its compute and storage capabilities. AWS provides the platform with the ability to cope with large quantities of data and to analyse this data in real time, as well as to provide self-service systems for customers seeking insight into their campaign performance.

Specifically, AWS services allow the Audiencerate team to respond to 250 million requests everyday, as well as to analyse 50 terabytes of data every month. The firm suggests that this is down to its serverless strategy, which allows the team to focus on the requests without worrying about the security or scalability of its operation.

AWS also allows Audiencerate to onboard new clients in an instant, as well as to deliver data to clients within two weeks, which is significantly faster than any of the company's competitors.

Commenting on the technology, Enrico Vecchio, CTO at Audiencerate stated that it had been a fundamental factor in allowing the small team to tackle the task of building a data platform from scratch.

"When we started out, we sketched on the wall things we didn’t want to do, including maintaining infrastructure, machines, autoscaling, or databases," he said. "Then we found the best AWS managed services to deal with each of these. So AWS CloudFormation and AWS Lambda deal with infrastructure, Lambda and Amazon Kinesis look after machines, AWS Elastic Beanstalk solves our autoscaling issues and Amazon Simple Storage Service (Amazon S3) and Amazon DynamoDB deal with the database."